Innovid Ranked on Ad Age’s Annual 50 Best Places to Work List
November 14, 2017
This article was first published by Business Wire.
NEW YORK--(BUSINESS WIRE)--Innovid, the world’s leading video marketing platform, today announced that the company has been named as one of Ad Age’s Best Places to Work for 2017. Ad Age has partnered with Best Companies Group to identify companies that have excelled in creating quality workplaces for employees, and Innovid was recognized as one of the 50 best companies in the Advertising and Marketing industries in the United States. The criteria for inclusion in the list include: workplace policies, practices, philosophy, systems, demographics and employee experience. Innovid was previously included in the 2015 Ad Age Best Places to Work List.
“Innovid is proud to be recognized again as one of the top advertising and marketing companies in the United States, particularly because Ad Agerelies largely upon employee feedback to select this list,” said Zvika Netter, CEO and Co-Founder of Innovid. “Our truly unique culture has grown organically through a collaborative spirit, and the way the entire company comes together to support one another.”
Innovid believes in the importance of fostering an outstanding workplace culture and implementing corporate responsibility programs. Examples of the unique culture Innovid has created include:
- The Inno-Gives program: A large percentage of Innovid’s employees are involved in volunteerism and community service, and it is one of the top reasons employees report they are drawn to work at Innovid. For example, each employee receives one paid volunteer day every year independent of the regular Company-scheduled paid-holidays and sick leave, and Innovid recently raised more than $10,000 in less than 48 hours to help Hurricane Harvey victims.
- Explosive growth: Innovid’s tremendous growth has attracted top talent from around the world. The company is dedicated to its employees’ personal career growth, awarding numerous promotions and career advancement opportunities year after year, for the past ten years. Additionally, Innovid recently hired industry executive Bryan Simkins as SVP of Branded Solutions to better serve Innovid’s client base and to cultivate brand-direct relationships. Innovid is working with hundreds of brands globally to implement the best video marketing campaigns the industry has to offer, delivering more than 150 percent impression growth since 2015.
Innovid is no stranger to receiving accolades for its outstanding workplace culture, having been named to Los Angeles Business Journal’s “Best Places to Work in Los Angeles,” Crain’s New York Business’ “Best Places to Work,” and Inc. Magazine’s “Best Workplace.” Innovid was most recently featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. As the world’s premier video marketing platform, Innovid is committed to enabling brand marketers to better tell their stories through interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Innovid clients are able to reach more screens and more channels with richly personalized, data-driven creative.
Companies from across the United States entered the two-part survey process to determine Ad Age’s Best Places to Work. The first part consisted of evaluating each nominated company's workplace policies, practices, philosophy, systems and demographics. This part of the process was worth approximately 25 percent of the total evaluation. The second part consisted of an employee survey to measure the employee experience. This part of the process was worth approximately 75 percent of the total evaluation. The combined scores determined the top companies and the final ranking. Best Companies Group managed the overall registration and survey process, analyzed the data and determined the final ranking. Any publicly or privately held agency, ad-tech firm, media company or marketing division of a brand in operation for more than one year and with more than 15 full-time or part-time permanent employees in the United States was eligible.
Innovid is the world’s #1 online video marketing platform, delivering more video than any company across PCs, tablets, mobile phones, smart TVs and streaming devices. Innovid helps leading advertisers and agencies leverage the power of data to create interactive and personalized video that delivers 80 percent higher performance than traditional pre-roll. Most recently, Innovid was featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com for more information.