NEW YORK, NY (October 13, 2020) — Innovid, the only independent advertising and analytics platform built for television, today announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying, “it’s one of the few where you can truly say TV, desktop and mobile, it’s cross-screen video.”
Forrester evaluated nine companies based across 37 criteria in three categories: current offering, strategy and market presence. Innovid earned the highest possible score across 25 criteria including company vision, product roadmap and vision, ad-serving, reporting and insights, desktop and mobile video, OTT/CTV, creative strategy and visualization, and identity.