Portfolio News

Invoca Acquires DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue

This article was first published by Invoca.

SANTA BARBARA, CA, May 24, 2021 Invoca, the leader in conversation intelligence for revenue teams, today announced that it has acquired DialogTech, an AI-powered call tracking and analytics solution for marketers, in a combined cash and stock deal. With this acquisition, Invoca extends its leadership in the $4.8 billion conversation intelligence market and is on track to exceed $100 million in revenue. The company now has over 2,000 customers, more than 300 employees, and serves the top consumer brands in considered purchase industries, including ADT, AutoNation, DISH, Mayo Clinic, TELUS, and The Home Depot.

Enabling Revenue-Focused Teams to Harness the Power of Conversation Intelligence

This acquisition comes at a major inflection point for the conversation intelligence category. Due to recent policy changes from Apple and Google, brands can no longer rely on third-party cookie data to drive their marketing campaign strategies. At the same time, call volume is surging due to changes in buying behavior brought on by the pandemic. So, brands are increasingly relying on robust first-party data from conversations to better understand those consumers and make critical business decisions.

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