Transactions & News

The Bottom Line: NewSpring Invests in Appcues

NewSpring, a family of private equity strategies, announced today that NewSpring Growth, the Firm’s dedicated growth and expansion strategy, has invested in Appcues.

Appcues’ technology helps software product managers and marketers deliver personalized end-user experiences

Today’s software users expect personalized, self-service product experiences that make it easy to get value, and fast. Keeping up with these expectations means companies need to embrace product-led growth (PLG). Failing to do so can lead to low adoption and churn—a problem plaguing the software industry. The root of that problem is speed. Appcues solves that problem by empowering non-technical teams to onboard and engage users with beautiful and personalized in-app experiences in minutes—no code required.

The company has a growing roster of clients in diverse industries

Thousands of customers like FullStory, Zapier, Kaplan, Hopin, and Pluralsight have trusted Appcues to deliver nearly 2 billion personalized experiences to over 200 million users. And those experiences are driving big results.

Appcues will use the investment to fuel its growth strategy

Appcues will invest the new capital into growing its remote team, developing new products and device support, and producing free educational resources to help every SaaS professional succeed in the product-led era.

“Product experience matters more than ever. Yet it can still take weeks to get something live in your product. We’re helping over 1,500 customers close this gap, build beautiful experiences in their products to deepen engagement, and move faster within their teams. We’re thrilled to partner with Marc Lederman and the NewSpring team. They share our values, passion for innovation, and most importantly, our vision of making it as easy to improve product experiences as it is to update a website.”
— Jackson Noel, co-founder and CEO of Appcues

Appcues is well-positioned for growth

“Over the past five years, we’ve witnessed a shift where a software company’s product experience has become the #1 lever to their business success. We’re incredibly excited about the impact Appcues provides for its customers and look forward to supporting Jackson and the Appcues team on this next stage of growth.”
— Marc Lederman, Co-Founder and General Partner at NewSpring

As part of the transaction, Marc Lederman will join the Appcues Board of Directors.

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