Transactions & News

The Bottom Line: NewSpring Invests in Strategic Communications Holdings

NewSpring ("the Firm"), a family of private equity strategies, announced today that NewSpring Mezzanine, the Firm’s dedicated private credit strategy, has invested subordinated debt and equity in Strategic Communications Holdings (SCH), a new focused investment platform launched by RTC Partners.

SCH is a platform company comprised of leading strategic communications service providers

SCH’s platform companies include a number of strategic, data-driven marketing communications firms that span go-to-market strategy and analytics, demand generation, public relationship, and marketing effectiveness measurement. Collectively, these firms support the most critical needs of highly ambitious marketing and growth executives across Fortune 100, middle-market, and emerging technology companies.

NewSpring’s investment will be used to finance SCH’s acquisition of Intelisent

Intelisent – one of the more recent acquisitions by the SCH platform – is a consultancy that provides strategic guidance for the CMOs of leading financial services organizations in the areas of marketing operations, organization, and execution with an emphasis on marketing transformation. This transaction represents the third acquisition by SCH since July 2022 and is a critical component of the platform’s buy-and-build strategy.

SCH operates in the large and growing marketing services space

Chief Marketing Officers and other growth executives across a wide range of industries are continuing to focus on digitally transforming their marketing organizations to best align resources and increase executional effectiveness to increase revenues and optimize costs. As these leaders continue to seek end-to-end services that blend strategic planning and go-to-market execution, SCH is well-positioned to capture a larger share of this highly fragmented and growing market.

“Since launching the SCH platform in 2022, we’ve made massive strides building out a full suite of strategic digital marketing services that create lasting value for our clients. This acquisition of Intelisent not only expands the list of services we provide, but it also provides an entry point into the massive financial services market. We’re thrilled to partner with Intelisent and NewSpring as we seek new ways to grow the SCH platform.”
— SCH CEO, John Shomaker

SCH is led by an innovative and growth-oriented management team

SCH CEO John Shomaker has over 26 years of operating experience in communications strategy, including being a former executive at SCH platform company MarketBridge. Together with his team, John is focused on growing the company through additional acquisitions and expanding its service offerings.

“As digital marketing continues to reshape how businesses communicate with their customers and prospects, SCH is building a platform able to not only help companies keep up, but thrive in this new age of digital communications. John and his team are doing a tremendous job building this platform, and we see ample room for continued expansion. We’re looking forward to working with him and the entire SCH team to take this business to new heights.”
— NewSpring General Partner, Steve Hobman

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