Sports, Media, and Entertainment Veterans Ariana Rae Diverio and Laura Miranda Launch B. Partners, a Revolutionary Revenue Strategy Consulting Firm

Sports, media, and entertainment industry leaders Ariana Rae Diverio and Laura Miranda announce the formal launch of B. Partners, a boutique commercial strategy consulting firm, as part of the underdog & company family of next-gen sports and entertainment marketing agencies. underdog & company, backed by NewSpring Holdings, also includes Underdog Venture Team and Altius Sports Partners.

B. Partners excels in pioneering out-of-home media, sponsorship, and integrated marketing solutions that create substantial recurring revenue streams for sports, media, and entertainment enterprises. “What truly sets B. Partners apart is our team’s diverse experience and holistic, brand-first approach to helping clients navigate and excel in the complex landscape,” said Laura Miranda, co-founder and Managing Partner of B. Partners. “Our strategy goes beyond selling existing assets, we partner with our clients to develop creative solutions that drive revenue, engagement, and unprecedented returns.”

“We are both incredibly passionate about creating dynamic, self-sustaining, and, most importantly, scalable new commercial revenue streams for our partners,” said Ariana, co-founder and Managing Partner of B. Partners. "We're excited to join forces with underdog and NewSpring, and join their growing network of challenger agencies as the first women-led commercial venture of its kind within this industry.”

B. Partners commenced operations in the latter part of 2023, experiencing rapid growth from the two co-founders to a team of eight accomplished women. In under six months, they have successfully secured a notable clientele, counting The Clippers' Intuit Dome, SoFi Stadium, UBS Arena, Athletes Unlimited, Los Angeles FC, and others. Their noteworthy achievements in fostering strategic partnerships include the recent introduction of the USGA x Ally Bank collaboration. This venture positioned Ally as the Official Bank of the US Open Championship and the Presenting Partner of the US Women's Open, elevating the prize purse to an unprecedented $12 million, marking the highest in the realm of women's golf.

Ariana Diverio, formerly co-founder at EMI Strategies, pioneered innovative digital out-of-home advertising and public policy solutions, generating hundreds of millions in revenue for premier sports and entertainment clients like Los Angeles Football Club, Acrisure Arena, CFG Bank Arena, and private equity investors in the commercial real estate development sector.

Laura Miranda, previously at CSM (now part of Wasserman), led property representation for Formula 1’s Scuderia Ferrari, Chelsea FC, LPGA, NYC Marathon, Lincoln Center, and more. She also led the development of commercial strategy projects for Candy Crush Saga (part of Activision Blizzard King), Netflix’s Live Experience division and TIME’s special events, the latter having now grown into the company’s fastest-growing revenue line, up 84% YoY.

Ariana and Laura, both mothers to a total of five children under the age of four, are driven to provide opportunities for women and individuals from diverse backgrounds to occupy influential roles. Their mission involves highlighting the significance of the female perspective as a crucial factor in optimizing business outcomes.

“Partnering with Laura and Ariana in jumpstarting B. Partners was an exciting step forward for underdog & company”, said Dan Mannix, co-founder and managing partner of underdog & company. “This partnership aligns with underdog & company's commitment to innovation and diversity in the sports and entertainment landscape. We believe the B. Partners team is the best at what they do, and we are looking forward to working together to help brands generate incremental revenue growth.”