NewSpring And Bridgeside Capital Invest in Marketing & Events Agency Catalyst

NewSpring ("the Firm"), a family of private equity strategies, today announced that NewSpring Mezzanine, the Firm’s dedicated private credit strategy, has invested senior subordinated debt and equity in Catalyst MXE (“Catalyst”), a broad-based marketing agency with deep capabilities in creative, events, and experiences. This transaction is being used to support Bridgeside Capital’s acquisition of a control equity position in the business.

The proceeds of this transaction were used to fund the simultaneous acquisitions of Spoon Events (“Spoon”), an agency focused on events and exhibit design and build services, and Nomadic Agency (“Nomadic”), a creative marketing agency. The combined agency provides a diversified offering of proven marketing services to a wide range of businesses and organizations.

“Today’s businesses seeking growth require a holistic marketing services provider that can help them reach their target audiences through an impactful combination of digital and in-person touchpoints. Catalyst is in the early stages of building a robust marketing platform with a wide range of capabilities proven to help companies achieve their goals. We’re thrilled to partner with the teams at Spoon, Nomadic, and NewSpring to bring this business to new heights.”

Management plans to lead a buy-and-build strategy to support Catalyst’s continued growth. NewSpring’s investment will further support this initiative as the company seeks strategic M&A opportunities and organic growth avenues.

“As organizations prioritize digital solutions and events to promote themselves, Catalyst has positioned itself well to capture a larger portion of expanding marketing budgets. Combined with the fact that Catalyst also operates in a highly fragmented industry that is ripe for consolidation, we see a long runway for continued growth for the business.”

About NewSpring

NewSpring partners with the innovators, makers, and operators of high-performing companies in dynamic industries to catalyze new growth and seize compelling opportunities. The Firm manages over $3.5 billion across five distinct strategies covering the spectrum from growth equity and control buyouts to mezzanine debt. Having completed over 250 investments, NewSpring brings a wealth of knowledge, experience, and resources to take growing companies to the next level and beyond. Partnering with management teams to help develop their businesses into market leaders, NewSpring identifies opportunities and builds relationships using its network of industry leaders and influencers across a wide array of operational areas and industries. To learn more, visit www.newspringcapital.com.