The Bottom Line: NewSpring Exits Innovid
March 25, 2025
NewSpring, a family of private equity strategies, announced today that NewSpring Growth, the Firm’s dedicated growth equity strategy investing in fast-growing, industry-transforming technology companies, has exited its position in Innovid.
Innovid helps brands create, deliver, measure, and optimize their advertising
Innovid is an independent software platform that helps brands optimize their advertising across connected TV (CTV), linear, and digital channels. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and superior impact measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices.
Innovid was purchased by advertising software company Mediaocean
Mediaocean is a technology company that allows brands and agencies to deliver impactful omnichannel marketing experiences. As part of the deal, Innovid will merge with Flashtalking to create a premier global, independent, omnichannel ad tech platform.
"From the start, when we founded Innovid 17 years ago, we have been driven by the belief that advertising can be made better for all – and this merger represents a key milestone on that journey, and the people, teams, and passion behind it. We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world’s best technologies. Together, we will be a partner that brands, agencies, and publishers can rely on to innovate, drive growth, and build their future."
NewSpring partnered with Innovid’s leadership team to drive rapid scale and profitability
Over the course of its investment, Innovid refined its early go-to-market strategy to drive sales efficiency. NewSpring had the opportunity to assist in key leadership hires, including the appointment of a CRO and CFO, and provided strategic and operational deal support on multiple acquisitions. NewSpring was also involved in Innovid’s compensation committee, optimizing employee compensation structures to support long-term alignment. These combined efforts contributed to Innovid’s annual revenue growth from $20 million at the time of investment to over $150 million at exit.
Innovid is led by Zvika Netter, a career entrepreneur with over 20 years of digital media experience
Over the course of its investment, NewSpring worked closely with Innovid Founder and CEO Zvika Netter to help the company navigate its growth strategy in the fast-changing media and advertising landscape.
“Since the beginning, Zvika saw an opportunity to develop technology that would revolutionize how to drive advertising impact and efficiency across a wide range of consumer touchpoints. His entrepreneurial and innovative mindset made him the perfect leader to break the traditional TV advertising model while creating a highly scalable platform built to sustain rapid growth. We’d like to thank Zvika and the entire Innovid leadership team for their partnership and wish them all the best in this new chapter.”