NewSpring Capital Successfully Exits eXelate

NewSpring Growth

RADNOR, PA - March 5, 2015 - NewSpring Capital ("NewSpring") is pleased to announce that it has successfully exited eXelate, Inc. ("eXelate"), a portfolio company of its dedicated growth and expansion stage fund, and the first exit for NewSpring Growth Capital's third growth equity fund, NewSpring Growth Capital III, L.P.  The exit was a result of the purchase of the Company by Nielsen N.V. (NYSE:NLSN or "Nielsen").

Since NewSpring's initial investment in 2012, eXelate has grown significantly by expanding its geographic footprint, increasing its product offerings and deepening its relationship with customers.  Management has built the Company into a leadership position in the fast growing, ever changing digital ad landscape.  This impressive performance attracted interest from several strategic buyers and eventually led to the Company's decision to sell to Nielsen, generating a strong outcome for NewSpring's investors.

"NewSpring Capital provided exceptional support and guidance over the course of the last three years.  With NewSpring's backing, we have been able to expand and grow allowing us to consistently surpass our financial goals and execute on our mission of powering the digital marketing ecosystem with data and insights to better inform the buying and selling of advertising," said Mark Zagorski, CEO of eXelate. "We are excited for the opportunity to accelerate our business by taking this next step with our longtime collaborator, Nielsen."

"Mark and his management team have been a pleasure to work with over the past three years.  They have been thoughtful, deliberate and strategic in adding marquee customers across North America and Europe," said Glenn Rieger, General Partner of NewSpring Capital and former Member of the Board of eXelate.  "The Company has managed to identify key value added offerings to its customers in an effort to always remain cutting-edge in its marketplace. Their hard work and strategic direction led to a terrific outcome for our investors.  I know that Mark and his team will continue to execute on their growth trajectory and be an excellent addition for Nielsen."    

 About eXelate 

eXelate, the leading provider of data technology that powers the digital marketing ecosystem, is working to educate, elevate, and empower marketers at a time when customer data fluency is the most important competitive advantage. The eXelate customer data cloud™ includes its highly scalable first party data-management platform, the industry's largest data marketplace featuring proprietary and branded targeting data reaching billions of global consumers, and pioneering analytics solutions that leverage both, creating closed-loop real time measurement and accurate, actionable insights. A major breakthrough in cross-platform marketing, eXelate enables marketers to engage customers across all screens and devices. As a member of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.